Founded in the summer of 2018, GRAFLR was the brainchild of founder Bob Black, who was looking for a way to leverage his extensive tech career to benefit artists and the creative community. Bob's mission was to find a way to give back to artists who are under enormous pressure to not only produce their work but to manage so many aspects of their journey. So Bob and his team developed an app that could grow the artist-fan connection  with the simple production of meaningful collectibles with the added benefit of turning those assets into NFTs; creating a new kind of engagement- collaboration - between the artist and their fans.